Shelf Life

By Rosie Walford, Paul West, Paula Benson

Would you wash your clothes with Colon detergent? Offer an assortment of Tit Bits and Bum Bums in your candy bowl? Or, on a quiet evening, serve your guests some Bonka coffee? In this age of... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1582344949
• ISBN13: 9781582344942
• Release Date: December 2004
• Publisher: Bloomsbury USA
• Length: 144 Pages
• Weight: 1.25 lbs.
• Dimensions: 9.2" x 0.7" x 7.0"

Customer Reviews

A book pak-kidge

Clearly a book for all package designers' bookshelves and as it is rather nicely designed and printed the rest of us could well keep it somewhere. The foibles of the English language make an obvious trap for the unwary foreign brand-manager, why is a French butter called Noisy or a Dutch beer called Slag? Of course many of these products just use the language of the country (like a Polish sugar called Wars) that is spelt the same but has an entirely different meaning in English. The book does look rather good though. The 113 packages are displayed mostly one to a page (with perhaps just a bit too much white space surrounding them) the page numbers are created from those little sticker price tags and the index is a handsome spread with a small square photo section of each package. If I have a criticism it is that turning the tiny type captions sideways in the top left corner of each spread makes them awkwardly unreadable. So, a fun title for creative professionals who can ponder on why a Ugandan body spray (page 129) is called Prison. ***FOR AN INSIDE LOOK click 'customer images' under the cover.