Share of Culture: How Brands Grow in the Attention Economy

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Share of Culture: How Brands Grow in the Attent...

By Paul Parton

Edition Description

How progressive marketers build brands in a post-advertising world.

The rules of marketing and brand building have fundamentally changed.

While traditional marketers compete for diminishing TV audiences, a new generation of brands have stopped trying to buy...

Edition Details

Format:Paperback

Language:English

ISBN:B0FDGT7FQ6

Format: Paperback

Condition:

Release Date: Mar 24, 2026

Save $3.91!

List Price: ~~$21.99~~

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Share of Culture: How Brands Grow in the Attent...

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