Sexual Appeal in Advertising

By Adriana Angelova

The average Western consumer is exposed to some 5000 advertisements every day according to the latest research. But what is it that actually makes an ad successful? Many different strategies and... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3659371777
• ISBN13: 9783659371776
• Release Date: May 2013
• Publisher: LAP Lambert Academic Publishing
• Length: 56 Pages
• Weight: 0.21 lbs.
• Dimensions: 0.1" x 6.0" x 9.0"