Sex in Advertising: Perspectives on the Erotic Appeal

by Jacqueline Lambiase and Tom Reichert

Book Overview

Sex in Advertising: Perspectives on the Erotic Appeal is the first book to thoroughly tackle important issues about sex in advertising. What is it? Does it work? How does it affect individuals and society? Well-respected scholars and popular writers answer these questions as they address the following issues associated with sex in today's advertising environment: gender differences and representation, unintended social effects, subliminal...

• Format: Paperback
• Language: English
• ISBN: 0805841180
• ISBN13: 9780805841183
• Release Date: January 2003
• Publisher: Routledge
• Length: 306 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.8" x 6.2" x 9.1"