Seven Simple Steps for Direct Mailing Success: The Practical 'Start-to-Finish' Easy-to-Use Guide to Direct Mail For All Home-Based & Small Business Entrepreneurs
A short easy to use, practical guide to home-based and small business direct mail: designed to help all home-based and small business direct marketers and entrepreneurs understand how to produce direct mail. Includes a step-by-step breakdown of all the steps required to prepare and run a direct mail advertising campaign; along with information on sales letter copy, mail preparation and printing, the best types of products to sell and why direct mail is by far one of the easiest and fastest money-making marketing methods available.
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