Setting the Agenda: The Mass Media and Public Opinion

by Maxwell McCombs

Book Overview

Setting the Agenda describes the mass media's role in determining which topics are at the centre of public attention. In this new edition of his comprehensive book, one of the founding fathers of the... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0745623131
• Release Date: November 2004
• Publisher: Polity
• Length: 198 Pages
• Weight: 0.74 lbs.
• Dimensions: 9.0" x 0.5" x 6.0"