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Setting Agendas in Cultural Markets: Organizati... 0367874806 Book Cover

Setting Agendas in Cultural Markets: Organizati...

Edition Description

This book draws on agenda setting theory to examine how cultural organizations relate to media in order to increase their visibility, valence, and eventually build their public image. Most organizations have a keen interest in their symbolic presence, as their media visibility...

Edition Details
Format:Paperback
Language:English
ISBN:0367874806
Format: Paperback
Condition:
$
64.99
Setting Agendas in Cultural Markets: Organizati... 1138944688 Book Cover

Setting Agendas in Cultural Markets: Organizati...

Edition Description

This book draws on agenda setting theory to examine how cultural organizations relate to media in order to increase their visibility, valence, and eventually build their public image. Most organizations have a keen interest in their symbolic presence, as their media visibility...

Edition Details
Format:Hardcover
Language:English
ISBN:1138944688
Format: Hardcover
Condition:
$
233.99
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