Services Marketing

By Norazah Mohd Suki

Services Marketing: Empirical Issues, places marketing issues within a broader general management context. The present book includes in its wide spectrum all the five issues on services marketing: the... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3843375569
• ISBN13: 9783843375566
• Release Date: November 2010
• Publisher: LAP Lambert Academic Publishing
• Length: 112 Pages
• Weight: 0.39 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"