Services Marketing: Texts and Readings

by David Carson

Services Marketing explores the development of services marketing from its early origins of its establishment as a legitimate and indispensible domain of managerial activity. It demonstrates that... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0952359707
• ISBN13: 9780952359708
• Release Date: January 1997
• Publisher: Paul Chapman Publishing
• Length: 278 Pages