Services Marketing Self-Portraits: Introspections, Reflections, and Glimpses from the Experts

By Raymond P. Fisk

The editors of this introspective gathered the pioneers of services marketing, which 20 years ago was hardly considered a legitimate academic field of study, and asked them to offer their perspectives... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0877572895
• ISBN13: 9780877572893
• Release Date: July 2000
• Publisher: South-Western Educational Pub
• Length: 211 Pages
• Weight: 0.50 lbs.
• Dimensions: 9.0" x 0.5" x 6.0"