Services Marketing: Concepts, Strategies, & Cases

by John E.G. Bateson and K. Douglas Hoffman

Book Overview

Examine the use of services marketing as a competitive tool from a uniquely broad perspective with SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES, 5E. Using a reader-friendly, streamlined... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1439039399
• ISBN13: 9781439039397
• Release Date: August 2010
• Publisher: South Western Educational Publishing
• Length: 480 Pages
• Weight: 2.30 lbs.
• Dimensions: 0.9" x 8.0" x 10.2"