Services and Customer Relationship Management

By G S SRINIVAS MURTHY and PRAVEEN SAMA G S SRINIVAS MURTHY

This book describes the nature and scope of the services marketing, Service Design and Service Delivery, Service & Quality Development, Integrated Services Marketing&Customer Relationship Management.this book will be useful for 2nd MBA students and PGDBM students.

• Format: Paperback
• Language: English
• ISBN: B08B7RGVRT
• ISBN13: 9798654253354
• Release Date: June 2020
• Publisher: Independently Published
• Length: 146 Pages
• Weight: 0.49 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"