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Service Quality: Research Perspectives
Edition Description
The last three decades have seen a dramatic increase in the attention businesses devote to their quality of service. Scholars and researchers in a number of disciplines, including marketing, human resources I/O psychology, sociology, and consumer behavior, have all made substantial...
Edition Details
Format:Paperback
Language:English
ISBN:0761921478
Format: Paperback
Condition:
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Service Quality: Research Perspectives
Edition Description
"This book is not a ′one-minute′ guide for managers in search of alleged quick-fixes of service quality. Instead, it is thirty years of accumulated theory and research that can help serious students understand and analyze this complex phenomenon. The book succeeds...
Edition Details
Format:Hardcover
Language:English
ISBN:076192146X
Format: Hardcover
Condition:
$
217.00
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