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Service Marketing 1636513816 Book Cover

Service Marketing

Edition Description

Delve into the intricacies of Service Marketing with Christian Gr nroos, a globally renowned expert in service management and relationship marketing. This book offers a fresh perspective on how services differ from goods, emphasizing the critical role of customer relationships,...

Edition Details
Format:Paperback
Language:English
ISBN:1636513816
Format: Paperback
Condition:
$
80.28
Service Marketing 1636513824 Book Cover

Service Marketing

Edition Description

Delve into the intricacies of Service Marketing with Christian Gr nroos, a globally renowned expert in service management and relationship marketing. This book offers a fresh perspective on how services differ from goods, emphasizing the critical role of customer relationships,...

Edition Details
Format:Hardcover
Language:English
ISBN:1636513824
Format: Hardcover
Condition:
$
97.51
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