Service Management and Marketing Principles: Competing in the Service Economy

By David J. Solnet and Jay Kandampully

Book Overview

This book explores the service economy and challenges that all organizations face as goods and services make way for a world where customers (B2C) and businesses (B2B) seek seamless, thoughtful and exceptional experiences.

• Format: Paperback
• Language: English
• ISBN: 1032749652
• ISBN13: 9781032749655
• Release Date: June 2024
• Publisher: Routledge India
• Length: 234 Pages
• Weight: 0.78 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"