
Service Logic by Christian Gr nroos provides a transformative approach to understanding value creation in the service economy. As businesses shift from product-centric models to service-focused strategies, this book redefines how organizations can engage with customers to...

Service Logic by Christian Gr nroos provides a transformative approach to understanding value creation in the service economy. As businesses shift from product-centric models to service-focused strategies, this book redefines how organizations can engage with customers to...