Service Is Front Stage: Positioning Services for Value Advantage

By James Teboul

Book Overview

This book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities. Services deal with front interactions, production and manufacturing with back-stage operations. Teboul uses this distinction to systematically explore the important issues of the field.

• Format: Hardcover
• Language: English
• ISBN: 0230006604
• ISBN13: 9780230006607
• Release Date: September 2006
• Publisher: Palgrave MacMillan
• Length: 172 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.6" x 6.4" x 9.4"