Service Is Front Stage: Positioning Services for Value Advantage

By James Teboul

Book Overview

This book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities. Services deal with front interactions, production and manufacturing with back-stage operations. Teboul uses this distinction to systematically explore the important issues of the field.

• Format: Paperback
• Language: English
• ISBN: 1349282499
• ISBN13: 9781349282494
• Release Date: August 2016
• Publisher: Palgrave MacMillan
• Length: 172 Pages
• Weight: 0.54 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"