Service Economics: Profitable growth with a brand driven service strategy

By Hilbrand Rustema, Jan van Veen, Steve Downton

Service economics is an umbrella phrase, coined by the authors, to convert the wide-ranging intangible aspects of service (including but not limited to processes, people, customers, strategy, brand... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 9963983804
• ISBN13: 9789963983803
• Release Date: August 2010
• Publisher: Noventum Service Management Consultants Ltd
• Length: 130 Pages
• Weight: 0.35 lbs.
• Dimensions: 0.3" x 5.5" x 8.5"