Service Channel Transformation in Retail Banking

By Jayaraman Munusamy

The study is focused on the transformation of service channels in retail banking among consumers in Klang Valley. It investigated whether the consumer behavioural factors such as easier to... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3844399607
• ISBN13: 9783844399608
• Release Date: May 2011
• Publisher: LAP Lambert Academic Publishing
• Length: 92 Pages
• Weight: 0.32 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"