In 2016, it is vital to know how to use Google search engine optimization (Google SEO) to position your small business website for search engine visibility, page views and sales conversions. SEO is CRITICAL for your business as it boosts your website's Google rankings and places it in the top of the search engine results and as an online small business owner or simply if you have a website online, you want two things: traffic directed to your website, and the conversion rate of traffic to sales. Our guide will help you to learn SEO strategies from scratch and achieve high ranking in all the prominent search engines. This book provides a simple yet practical approach to search engine optimisation. If you are a new business owner or have just started your website, this guide will provide you with step-by-step instructions on ranking your website ahead of your competition. I have also added a 12 week crisp plan at the end of the book along with a checklist that will get you started in no time. An overview of what you will learn:- What SEO actually is- The components of search engine optimisation- The SEO foundation- Basics of seo friendly website design- Keyword research- On Page SEO- Off page SEO- Optimizing your website for devices such as mobile and tablet- Leveraging Social Media- Black v White Hat- The power of content - content is king- Measuring your performance through Google Analytics- 12 week SEO Checklist
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