Sensory Marketing: Theoretical and Empirical Grounds

By Bertil Hulten

Book Overview

Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers' perception and behaviour. Integrating the company constraints and classical approaches of branding and communication, the author presents sensory marketing as an emergent marketing paradigm in theory and practice.

• Format: Paperback
• Language: English
• ISBN: 1138041017
• ISBN13: 9781138041011
• Release Date: March 2017
• Publisher: Routledge
• Length: 404 Pages
• Weight: 1.24 lbs.
• Dimensions: 0.9" x 6.0" x 9.0"