Sensory Marketing: An Introduction

By: Hulten, Bertil

Authored by Bertil Hult n, one of the world′s leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer. Sensory experiences combine not only to increase the chance of an immediate sale, but to influence perception of a product which then plays into a customer′s chance of return, and brand loyalty for the future.

- Hulten provides definitions, insight boxes, questions and case studies to provide an engaging learning experience.
- The author is one of the most published professors in the field, sharing exclusive expertise and experience.
- The book is thorough yet accessible, dedicating a chapter to each of the 5 senses.

• Format: Paperback
• Language: English
• ISBN: 1526423251
• ISBN13: 9781526423252
• Release Date: July 2020
• Publisher: Sage Publications Ltd
• Length: 240 Pages
• Weight: 0.86 lbs.
• Dimensions: 0.5" x 6.7" x 9.6"