Sensory Marketing: An Introduction

By Bertil Hulten

Authored by Bertil Hult n, one of the world's leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer, not only to increase the chance of an immediate sale but perceptions of the product which play into a customer's return and brand loyalty for the future.

• Format: Hardcover
• Language: English
• ISBN: 1526423243
• ISBN13: 9781526423245
• Release Date: July 2020
• Publisher: Sage Publishing Ltd
• Length: 240 Pages
• Weight: 1.29 lbs.
• Dimensions: 0.6" x 6.7" x 9.6"