Sensory and Consumer Research in Food Product Design and Development

by Anna V.A. Resurrección, Jacqueline H. Beckley, Howard R. Moskowitz

The food and beverage industries today face an intensely competitive business environment. To the degree that the product developer and marketer - as well as general business manager - can more fully... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0813813662
• ISBN13: 9780813813660
• Release Date: April 2012
• Publisher: Wiley-Blackwell
• Length: 448 Pages
• Weight: 2.25 lbs.
• Dimensions: 1.0" x 6.9" x 9.7"