Sense & Respond: What the Business of Biotech Taught Me about Management

By: Bradley

Explores how firms develop sense and respond strategies to exploit the opportunities of the networked age. This work is a resource for executives seeking to capture maximum value from new technologies. It addresses what companies must do to capitalize on the emerging opportunities.

• Format: Hardcover
• Language: English
• ISBN: 0875848354
• ISBN13: 9780875848358
• Release Date: February 1998
• Publisher: Harvard Business Review Press
• Length: 339 Pages
• Weight: 1.59 lbs.
• Dimensions: 1.2" x 6.5" x 9.5"

Customer Reviews

Aligned With Complex Adaptive Systems-of-Systems

This is one of the excellent books on designing on-demand ecoystem.

The Timing of Wisdom

This book is a MUST HAVE for every manager or student who still believes that much has to be known about what is coming to us in the XXI Century. Anyone who has heard or met Dick Nolan, a Professor at the HBS, is very aware of his down to earth, creative, and witty mind. He will be part of Management History and this is not an understatement since, in my view, he already is. He brought, in 1974, IT to the minds of the Directors at Boradrooms by his "Stage by Stage Theory," nowadays commonly accepted by everyone. He foresaw the need for Strategy to meet IT and the Humanities. His previous 1996 book "Creative Destruction" led the way for others to recently follow the field, ideas, and even the book title. He went on to build Nolan Norton & Co., a Management Consulting Firm that everyone has been trying to copy without success. In this new book, once again, Dick et. al. compiled the best thoughts he alreday had before "the internet bubble." He waited to get this book published because he dosen't like to be seen as a forecaster. However, whatever he says, will be done in the future by every sustainable business. His thoughts and wisdom have created a school of thought from which even the Balanced Scorecard came to be a reality in 1988!

Great Way to Update Your Knowledge Base of IT Strategies!

As a Kellogg MBA student, this text was suggested reading for an IT Strategy course. My understanding of IT for strategic advantage was greatly enhanced through the readings in this book. I believe it is a must read for anybody who wants to know what some of the World's most successful companies are doing to enhance their current product with technologies currently available to everyone.