
Semiotic Analysis and Public Policy evaluates several key areas of public policy that are dependent on narrative, naming, sign, and branding to create meaning. Semiotic analysis, drawing on the work of Saussure, Peirce, and others, allows for creation of a case-oriented model...

Rooted deep in the literature on both public policy and semiotics, Christopher L. Atkinson evaluates several key areas of public policy that are heavily dependent on narrative, naming, sign, and branding to create meaning.