Seminar Selling: The Ultimate Resource Guide to Marketing Financial Services

by Paul Karasik

Provides information for the financial services professional. This book contains strategies and techniques for selling through seminars. It also includes resource sections that list speaker's bureaus;... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0786303514
• ISBN13: 9780786303519
• Release Date: December 1994
• Publisher: McGraw-Hill
• Length: 238 Pages
• Weight: 1.25 lbs.
• Dimensions: 1.0" x 6.2" x 9.3"

Customer Reviews

Unbiased review from a Seminar Presenter

The book is dated, but I can't hold that against the author, it was written in 1995. Mr Karasik covers every part of holding a seminar to market your services. Publicity, advertising, invitations, sample sales letters...everything you need. The book is so complete that it's the most useful book I have on the subject, and I don't sell financial services (the book's core audience). I put on advertising seminars. The resources mentioned are worth the price of the book alone. The book is promotional in nature. It is used to market Mr. Karasik's other services. But it's so full of useful content, you won't mind at all. I hope he writes an updated version, I would certainly buy it.

The Scoop on Planning, and Executing Seminars

The is an excellent resource for Stock Brokers and Financial Planners when preparing seminars. Not doing seminars? You should! A successful professional needs multiple sources of prospects. As cold-calling becomes more difficult due to caller ID and call blocking, seminars are increasing in importance. Good resource!