Semantic Analysis of Thai Product Brand Names: Meaning and Perception

By Nithat Boonpaisarnsatit

Brand names are very crucial to the success of a product and the business. To choose the right brand names, business operators need to understand how those names are perceived by their customers.... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3639146603
• ISBN13: 9783639146608
• Release Date: April 2009
• Publisher: VDM Verlag
• Length: 104 Pages
• Weight: 0.36 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"