Selling Your Services: Proven Strategies for Getting Clients to Hire You (Or Your Firm)

By Robert W. Bly and Robert Bly

Book Overview

From the author of the Copywriter's Handbook comes Robert W. Bly's Selling Your Services: Proven Strategies for Getting Clients to Hire You (Or Your Firm).If you sell any kind of service, whether... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 080501487X
• ISBN13: 9780805014877
• Release Date: January 1991
• Publisher: Henry Holt & Co
• Length: 349 Pages
• Weight: 1.00 lbs.
• Dimensions: 8.5" x 1.0" x 6.0"

Customer Reviews

Selling Your Services

Great book. Very informative. I buy alot of books from Robert Bly and this one is another hit.

A well developed, easy to follow resource for professionals

For over 10 years I've provided management consulting to executives, and now I feel ten times more confident about selling my own services. As with many experts, I know my craft, but before "Selling Your Services" I wasn't clear on how to sell me.This book has an easy to follow table of contents and is very well thought out. Everything is modeled around a 5 step strategy to sell your services, and covers the differences between product and service provider selling.Methods shared are clear and easy to understand, applicable for any professional services from lone landscaper selling to consumers through professional business-to-business firms like my own.While some of the materials were review, I appreciate the great emphasis on building strong mutually beneficial relationships that grow over the long-term. A very important point that makes this book useful even to executives not directly involved in selling.

A Must-Read for Small Business Owners

I discovered how informative this book was last spring when I took a class called Starting a Small Home Business. The instructor recommended 'Selling Your Services' as an excellent resource for small business owners and I must agree. Not only did I learn how to counteract objections of prospective clients, I also learned easy ways to promote, structure, and grow my business. This book proved to be an asset in the creation of my small business. Besides being chock full of great ideas, it's also an easy read for anyone who does not hold an MBA and would like to start their own service-oriented business.

Excellent Reference

Although I'm a graphic designer and not a writer, I found this book extremely helpful. Most sales books come from the perspective of selling a product - very different from selling a service. Bob has an excellent way of translating the sales process for those of us who depend on repeat business. He also includes very relevant cautions. Relationship selling requires good chemistry and common sense, as opposed to a product sale where numbers are the only concern. I would (and have often) recommend this to anyone who has a service to sell.

GREAT

I've been listening to the audio tape that I borrowed from the library and have been so consistently struck by the simplicity and truth of his advice, that I just had to buy the book for myself. Mr. Bly helps the independent consultant/vendor get back to basics and has some excellent concrete suggestions and checklists. I didn't learn any one thing that was startling, but in the din of ideas and tactics that the independent gets inundated by, Mr. Bly's work stands out.