Here's a tip from the book: according to research, optimistic sales people outsell negative sales people by 21 percent. That's huge. We are all selling. We're selling our ability to do our jobs better than anyone else. We're selling our love to our family and friends. Selling is about getting others to buy you and your ideas. Imaging earning 21 perent more per year. If you earn just $30,000 per year and have a negative attitude, gaining a positive attitude and investing the 21 percent increase at just 5 percent growth over a thirty year career will net you a profit of $398,000. This means a positive attitude is work $398,000 to a person with a current $30,000 a year salary. Imagine what it's worth to negative $50,000 managers! You won't want to put this book down, which is unusual for a book on sales. Awesome!
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