Selling Tourism

By H. Kenner Kay

"Selling Tourism" is an important tool for those preparing for or working within the tourism industry. Specifically devoted to the tourism sales process, the book outlines 12 steps that offer guidance on how to approach and close potential sales. The material strives to provide a balanced approach, addressing the selling process from the standpoint of all eight sectors of tourism, and emphasizes the importance of proper attitude and problem solving skills to build a successful career in tourism sales.

• Format: Paperback
• Language: English
• ISBN: 0827386486
• ISBN13: 9780827386488
• Release Date: July 2002
• Publisher: Cengage Learning
• Length: 256 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.4" x 8.0" x 9.2"

Customer Reviews

Selling tourism tells it all

As a college instructor in the Travel and Tourism Department, I ordered this book as a supplement to add to the course instruction. I like it very much and it is very detailed. I have taken parts of this book and incorporated them into my lectures.