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Selling to the Affluent
Edition Description
In this classic of marketing literature, best-selling author Tom Stanley explains the mindset and buying patterns of wealthy individuals. Stanley shows salespeople how to approach this enormously attractive market, open doors, appeal to the "hot buttons" of the affluent, and...
Edition Details
Format:Paperback
Language:English
ISBN:0070610495
Format: Paperback
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Selling to the Affluent: The Professional's Gui...
Edition Description
Dr. Stanley shows how to push the "hot buttons" of the people you've found to improve your closing percentage . . . . and income. This essential resource reveals the three most important things you can do to land affluent prospects.
Edition Details
Format:Hardcover
Language:English
ISBN:155623418X
Format: Hardcover
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