In this study of "deal making", I have included much about changing market cycles, communication styles and specific treatments for the relationship among the Agent, Prospect, Client, and Underwriter in both new and renewal business.As I have done for the past 30 plus years in the insurance business, I have taken classic sales and negotiations theory and adapted it to the unique environment of the insurance transaction. For those I have had the pleasure of working with in my live workshops welcome back. I hope you will find this to be an enriching journey. While for those of you new to the concepts, I wish you well as you continue your personal growth.
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