

"Selling the Wheel" is a fascinating story about sales and marketing written in the form of an ancient parable: "Once upon a time, long ago, a resourceful fellow named Max came up with a brilliant idea and invented the Wheel. But human beings, who had been getting along without...

Jeff Cox displayed his remarkable gift for translating complex theories into entertaining stories as the coauthor of Zapp and The Goal. Now, in collaboration with sales and marketing guru Howard Stevens, CEO of the H. R. Chally Group, he tells a story in the style...

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