Selling: The Profression

By Jennifer K. Lill and David J. Lill

Book Overview

Selling: The Profession is the roadmap to a rewarding sales career! Today, more than ever, it is all about relationship building in a digital world. In the 8th edition of this field-tested guide to selling, you will learn to: * Appreciate that you are selling every day, regardless of your career. * Use social media to connect with potential customers. * Make good first impressions and build rapport. * Recognize social styles and nonverbal signals. * Effectively manage your time. * Uncover needs by asking questions and listening. The authors have taken a refreshingly practical and modern approach to professional selling. The 8th edition is divided into two parts: * Part 1 explores "Selling Success Fundamentals" by examining the foundational strategy pieces needed for building a long-lasting career. This includes how to manage your time, read nonverbal cues, communicate with others within and outside your company, and recognize what drives people to buy. * Part 2 is all about the "Relationship Selling Cycle." The eight-step process will walk you through every interaction with potential customers--from prospecting and pre-approach to the close and extend to the actions needed after the close.

• Format: Hardcover
• Language: English
• ISBN: 0965220184
• ISBN13: 9780965220187
• Release Date: July 2020
• Publisher: APG Sales & Distribution Services
• Length: 484 Pages
• Weight: 3.15 lbs.
• Dimensions: 1.2" x 7.9" x 9.7"