Collectibles: Selling the Invisible: A Field Guide to Modern Marketing
Actual Product Photo
Selling the Invisible: A Field Guide to Modern Marketing
by Harry Beckwith
Collectible Description
SIGNED by the author. Minor shelf and handling wear, overall a clean solid copy with minimal signs of use. Secure packaging for safe delivery.
Book Overview
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing...
Title:Selling the Invisible: A Field Guide to Modern Marketing
Authors:Harry Beckwith
Publisher:Business Plus
Format:Hardcover
Language:english
Asin:0446520942
Release Date:March 1997
Length:272 Pages
Weight:0.01 lbs.
Format: Hardcover
Condition: Very Good
• Signed Copy
$
17.00
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