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Selling the Dream: How to Promote Your Product,...
By Guy Kawasaki
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Format:Hardcover
Language:English
ISBN:0060166320
Format: Hardcover
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Selling the Dream
By Guy Kawasaki
Edition Description
Guy Kawasaki's phenomenal success at Apple Computer and as a start-up entrepreneur was the result of an innovative approach to sales, marketing, and management called evangelism. Evangelism means convincing people to believe in your product or ideas as much as you do, by using...
Edition Details
Format:Paperback
Language:English
ISBN:0887306004
Format: Paperback
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