Selling Out the Church

by Philip D. Kenneson and James L. Street

Book Overview

Marketing the church is hot. For many church leaders, marketing might even be the first article of their creed, which goes something like this: "We believe that our church determines its identity and mission through the tactics of marketing strategies." Theologians Kenneson and Street offer a thoughtful and provocative protest, with a foreword from Stanley Hauerwas. The authors "expose the theological presuppositions that inform the marketing project...

• Format: Paperback
• Language: English
• ISBN: 159244296X
• ISBN13: 9781592442966
• Release Date: July 2003
• Publisher: Cascade Books
• Length: 176 Pages
• Weight: 0.55 lbs.
• Dimensions: 0.4" x 5.5" x 8.4"