Selling New Homes Off Plan: Sell New Developments Before They're Built, Get the Full Asking Price & Provide An Awesome Buying Experience

By Dawn Lyle

Buying off plan is a leap of faith! How do you persuade people to buy your new houses when you haven't built them yet? How do you inspire the emotion and build the confidence that a buyer needs to make this major life decision, when you might not have even started on site yet? It's a challenge - and that's what this book is all about! There are massive benefits to be gained from selling off plan. You minimise your financial risk, you build only what you know buyers want, you keep your lenders happy, you boost your cash position, and you can sell sooner - so you can move on to your next project. So, whether you're an established housebuilder, a selling agent, a construction company moving into property development, a husband-and-wife team looking to develop your first new homes, or someone with some land to develop and no idea where to start, we've written this book for you, to propel you to success (or greater success) in selling new homes off plan. The prospect of selling off plan can be daunting, but the reality is it's never been easier to provide your buyers with the information and confidence they need to make a decision. We've pulled together a raft of practical insight to help you sell new homes off plan and achieve your property development goals. Are you an aspiring house builder just starting out, looking for advice on how to start marketing your first residential development? Are you a construction company branching into development, with lots of experience of building homes but not quite up-to-speed with the marketing and sales side of the business? Are you a new homes sales professional , working with developers to sell properties off plan, keen to ensure you're giving the best advice? Are you in the sales and marketing department of an established housebuilder, with successful projects under your belt, looking for valuable new ideas you can action? This book is intended to show you what really good Property Marketing is, so you can have more success and make more money selling new homes off plan, whether you're starting out or stepping up. Perhaps you're aware of advances in technology and new ways of working, and you're worried its all getting away from you. This book will help, by setting out a proven process for marketing and selling new homes off plan, and bringing you bang-up-to-date with the technology you need to be aware of. In our time as property marketers, we've seen technology advance massively. But we've also come to understand the things that don't change - what people need to know, and how they need to feel, when buying a new home. It's not rocket science, it's a simple step-by-step process that you can follow to maximise your results. We'll show you how to: identify your ideal buyer, connect with their homebuying aspirations, put together a professional brochure and website, share your vision, leverage the power of new technologies like Virtual Reality, and provide your buyers with an awesome buying experience. We wrote this book because we saw a need for a practical guide to off plan property marketing, written with an understanding of how people make their purchasing decisions. Whether you 're doing your own marketing, or working with an agency, this book provides a simple way of understanding what you're seeking to achieve, as well as the practical knowledge to decide what you need and how to commission it. In an era when both lenders and consumers are exercising caution, it is arguably more important than ever to get your marketing right and your pre-sales in place as early as possible. This book will help you do just that!

• Format: Paperback
• Language: English
• ISBN: 1521517266
• ISBN13: 9781521517260
• Release Date: June 2017
• Publisher: Independently published
• Length: 80 Pages
• Weight: 0.38 lbs.
• Dimensions: 9.0" x 0.2" x 6.0"