Selling: King of Salesmen

By Lloyd Allard

"I may be just an ol' country boy, and I don't have a Ph.D. in psychology, but I do know this: If you're broke, in debt, job hopping, or having trouble at home . . . take action and do something to improve the situation before it's too late."
Lloyd Allard, "King of Salesmen"

Why do some people almost always succeed at selling while others fail? Why do so many of those "success formulas" for selling never work? Why do those seminars, tapes, and videos on selling sound terrific . . . until you try to apply their ideas in the field? Let Lloyd Allard, a sales professional for over thirty years and the winner of numerous sales awards, tell you the truths about selling and offer his tried-and-true practices that have earned him the title "King of Salesmen."

Unlike any other book ever written on the subject, Selling is a completely new approach to the profession. Allard discovered that many of the practices that are currently being taught to salespeople are simply myths-they are unsound and even harmful. Through his on-the-road experiences, he has developed his own sure-fire concepts for successful direct selling-concepts that will help you achieve your highest career goals.

In Selling, Allard refutes the popular sales "myths" and offers his own 112 principles of selling. He teaches those who seem to face particularly difficult problems in the sales field how to turn their apparent liabilities into assets. He deals with work habits, attitude, dress, finances, and family involvement, and demonstrates his unique selling principles with true
stories of how they worked for him in the field.

• Format: Hardcover
• Language: English
• ISBN: 0882898493
• ISBN13: 9780882898490
• Release Date: July 1991
• Publisher: Pelican Publishing Company
• Length: 176 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.7" x 5.8" x 8.8"

Customer Reviews

Different and BETTER than any other selling book!

Forget all the fancy philosophy. This guy tells it right like it is, or should be. Simple and straight forward selling from someone who has obviously been there and done that!

Definately different and well worthwhile!

The First time I read this book it only took two long evenings (I could not put it down). It was fascinating, funny, and each time I re-read it, I find it even more helpful and find even more information that I wasn't ready to understand the first time. Buy it, Read it, live it, and you will live better!!

Worth it's weight in gold, but not his best work!

I truly loved the book. I have found another book by the author to be even better. Adventures in selling was awesome! I've been a traveling salesman for ten years and can relate with most of Mr Allard's stories and profound understanding of the selling experience. If your a salesman, this book is a must!!!!

Found the concepts of value,clarity & urgency profound.

Mr. Allard's experiences and down to earth explanation of sales principles are awesome. The concept of building personal value prior to making any price adjustments and making your point understood are insights overlooked by sales material I have studied. Creating urgency through specials is a concept used but misunderstood by most of the business men I have dealt with. Everyone wants the best price whenever they buy a given product, but seldom are given the trusting feeling in the deal due to lack of apparent value to the sales person. Lending credibility to the principles are the many sales experiences shared in the book. I have been inspired by Mr. Allard's writing and am practicing and using the principles as I grow in my sales career. My job has become an adventure thanks to Lloyd Allard.