Selling Innovation

By Kenneth H. SmithPatrick DeaneGigi Wang, et al.

What would you do without sales? The most important measure of a successful commercial innovation is revenue traction. Operations requires it and VCs & Angels often demand it before engaging. Yet many innovator's efforts end at the point of marketing. Completing the revenue capture process with a solid sales strategy is essential. Selling Innovation is a guide to building a sales process for your start-up, based on the experience of four innovation experts with experience leading dozens of start-up companies.

• Format: Paperback
• Language: English
• ISBN: 1492122351
• ISBN13: 9781492122357
• Release Date: December 2013
• Publisher: Createspace Independent Publishing Platform
• Length: 84 Pages
• Weight: 0.27 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"