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Hardcover Selling Hitler: Propaganda and the Nazi Brand Book

ISBN: 1849043523

ISBN13: 9781849043526

Selling Hitler: Propaganda and the Nazi Brand

Hitler was one of the few politicians who understood that persuasion was everything, deployed to anchor an entire regime in the confections of imagery, rhetoric and dramaturgy. The Nazis pursued propaganda not just as a tool, an instrument of government, but also as the totality, the raison d'etre, the medium through which power itself was exercised. Moreover, Nicholas O'Shaughnessy argues, Hitler, not Goebbels, was the prime mover in the propaganda...

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