Selling High-Tech: High Ticket : Using Relationship Management Techniques to Sell & Service Today's Complex Products

By John Katsaros

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• Format: Hardcover
• Language: English
• ISBN: 1557385114
• ISBN13: 9781557385116
• Release Date: September 1993
• Publisher: Probus Professional Pub
• Weight: 0.53 lbs.
• Dimensions: 9.0" x 0.8" x 6.0"

Customer Reviews

Right on the Mark.

John's anlaysis is right on the mark concerning the distinction between selling high tech products to early adoptors and the later market. He also points out rightly the tendency of high-tech companies to disregard the importance of their sales mission.

MUST BUY!

This book offers key insider points on how to "Sell High Tech". It is great for anybody who is starting up in this area. I know John on a personal basis, and he is a smart guy, who can gives excellent pointers, and is an all around good guy. This is a definate "MUST BUY" book!