Selling Catholicism: Bishop Sheen and the Power of Television

By Christopher Owen Lynch

Book Overview

" When the popularity of Milton Berle's television show began to slip, Berle quipped, ""At least I'm losing my ratings to God!"" He was referring to the popularity of ""Life Is Worth Living"" and its host, Bishop Fulton J. Sheen. The show aired from 1952 to 1957, and Sheen won an Emmy, beating competition that included Lucille Ball, Jimmy Durante, and Edward R. Murrow. What was the secret to Sheen's on-air success? Christopher Lynch examines how he reached a diverse audience by using television

• Format: Hardcover
• Language: English
• ISBN: 0813120675
• ISBN13: 9780813120676
• Release Date: September 1998
• Publisher: University Press of Kentucky
• Length: 216 Pages
• Weight: 1.25 lbs.
• Dimensions: 0.9" x 6.3" x 9.3"
• Grade Range: Postsecondary and higher