Selling by Telephone

By Chris de Winter

This guide to a major area of marketing pinpoints the mistakes that alienate potential customers and highlights methods that bring successful results. Practical instruction is given on voice control, telesales scripts, personnel recruitment and training, equipment, techniques for cold calling, including methods for handling objections, telemarketing operations, equipment, and ways of make larger profits through telephone sales.

• Format: Paperback
• Language: English
• ISBN: 074941393X
• ISBN13: 9780749413934
• Release Date: March 1995
• Publisher: Kogan Page
• Length: 160 Pages
• Weight: 0.47 lbs.
• Dimensions: 0.5" x 5.3" x 8.3"