Selling: Building Partnerships, 2025 Release, McGraw Hill, College Textbook

By Castleberry

"As we write this Preface, the world is in the grip of the Great Pandemic. Economists, stock market analysts, media prognosticators, and many others are trying to predict when and how business and academia will emerge and what the new normal will bring. You'll see some evidence of the pandemic in the latter chapters and in role plays. The decision we made, though, was that the pandemic will pass and while there will be many lessons learned and many business practices that may change, the basics of how people want to be sold will not. One thing we believe is that, more than anything, buyers will buy from people they trust, from people they can rely on, from partners"--

• Format: Loose Leaf
• Language: English
• ISBN: 1265031894
• ISBN13: 9781265031893
• Release Date: May 2024
• Publisher: Generic
• Length: 1500 Pages
• Weight: 2.00 lbs.
• Dimensions: 1.0" x 9.5" x 11.0"
• Grade Range: Postsecondary