Selling Air

By Dan Herchenroether

No Synopsis Available.

• Format: Paperback
• Language: English
• ISBN: 0975422405
• ISBN13: 9780975422403
• Release Date: November 2003
• Publisher: SellingAir, LLC
• Length: 344 Pages
• Weight: 1.05 lbs.

Customer Reviews

Entertaining And Educational

Even though this is fictional, there is a strong ambience that the true-life story on which this is probably loosely based is even stranger than that depicted in the novel. It uses the turn of the century's tech bubble as backdrop and context, but I imagine that the general outlines are repeated in most, perhaps all, rapidly expanding markets, even before the Dutch and their Tulip bulb craze. The title says it's about sales, but there's really a lot more in here. Fast-paced, with sudden and unexpected turns, mysteries to be solved, colossal egos, a study in ethics, good guys, some really bad guys, and the smattering of hard bodies and sex that publishers seem to believe are needed to sell books. Expanding markets tend to hide a lot of sins, and the various characters' motivations, and how those evolve, are probably the basis for more than one sociological doctoral thesis. It is entertainment, no doubt taken from a slice of life, well crafted and very readable.

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Great read and very realistic

This was a very fun reading book. If you ever wanted to know what it was like to ride the dot com wave you will enjoy this book. If you are a dot com veteran you will connect with this book in a very special way. Although this book is fiction, it very well could have happened. Mr. Herchenroether does a great job illustrating all the personalities you encounter in a high tech startup and the climate in which high tech sales occur. He takes you through the trials and tribulations of start-up sales and you can feel the pressure as you share the lives of the characters in the book. Lots of fun!

Fun, Fast, and Worth It!

This is one of the most enjoyable books I've read in a long time. Thanks, Dan, for reducing a LOT of the boredom associated with long plane flights.