
This new edition comes fully updated with new case studies, using working businesses to connect sales theory to the practical implications of selling in a modern environment. It also contains the results from cutting-edge research that differentiates it from most of its competitors...






This provides a clear explanation of theory and practice and covers the whole range of practical sales and marketing techniques. It includes case studies and assignments and is now in a larger format. both a theoretical framework and effective training in the whole range of practical...
