Most people think selling is about convincing.
It's not.
It's about positioning. It's about perception. It's about relationships that create leverage long after the transaction ends.
In How to Sell, Market Yourself, and Create Relationships, Nickolas Patterson delivers a field-tested blueprint for mastering communication, influence, and long-term positioning in business and in life.
Built from real-world, face-to-face sales experience and leadership development, this book teaches you how to:
Capture attention in seconds - in person or on the phoneControl tonality and energy to lower resistance instantlyIdentify red, yellow, and green light customersAssume the sale without being pushyOvercome objections using proven psychological frameworksBuild transferable relationships that follow you across industriesUse cultural intelligence to connect authentically and respectfullyMarket yourself so opportunities chase you